It is almost impossible for an organization to plan investment and manage cash flow if there is little visibility on what the sales pipeline looks like, particularly in the B2B space where sales cycles can be 18 months or longer. Accurate sales forecasts are often critical to the perception of how well an organization is […]
Digital Transformation In A Commercial World Read More »
Many life science companies inherently understand the importance of a public relations (PR) strategy. Often, however, they do not know how to articulate its importance or quantify the results. It is clear from the coverage of many life science companies during the COVID-19 pandemic that many have benefited from PR. But how do they evaluate
How to Analyze the Impact of News Coverage Read More »
I don’t know anything about the Google algorithm; you don’t know anything about the Google algorithm; nobody at Google knows anything about the Google algorithm. The singularity has already happened and the machines have well and truly taken over. So how do we please our benevolent machine overlords? …
Everything You Think You Know About SEO Is Wrong Read More »
When the C-suite turns their attention to you and asks, “Is our marketing working?”, do you have a satisfying answer? You will if you have a proper marketing operations framework that is poised to generate the data-driven answers your executives hunger for. …
4 Things You’re Missing When It Comes to Linking Revenue to Marketing Spends Read More »
Marketing automation is a tech platform that streamlines, automates and measures marketing tasks and workflows. It does it utilizing email marketing, web tracking, lead scoring and several other tools and methods. These tools are readily available, easy to use and often inexpensive. …
4 Ways You are Missing Out When It Comes to Marketing Automation Read More »
