Marketing Automation – Life Science Marketing Society

4 Things You’re Missing When It Comes to Linking Revenue to Marketing Spends

Marketing Analytics, Marketing Automation, Marketing Strategy / 5 minutes of reading

When the C-suite turns their attention to you and asks, “Is our marketing working?”, do you have a satisfying answer? You will if you have a proper marketing operations framework that is poised to generate the data-driven answers your executives hunger for. …

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4 Ways You are Missing Out When It Comes to Marketing Automation

Marketing automation is a tech platform that streamlines, automates and measures marketing tasks and workflows. It does it utilizing email marketing, web tracking, lead scoring and several other tools and methods. These tools are readily available, easy to use and often inexpensive. …