Matt Wilkinson

Matt Wilkinson is a recovering chemist and marketing strategist helping life science and tech companies bring innovative and disruptive products to market. He is the founder of Strivenn Ltd., a member of UP There Everywhere, a Visiting Fellow at Cranfield University and a consultant to Bitesize Bio. He is also a board member of the Life Science Marketing Society.

The Power Of Product Positioning

While most technology companies don’t have the large marketing departments associated with consumer brands (for whom positioning is a fundamental element of product branding and promotion), positioning is as vital to effective B2B communications with engineers, scientists, and technical customers as it is for the household names targeting end customers. Much has been written about

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